:root{
    --bg: #f7f1e6;
    --panel: #fffefa;
    --panel-border: #e4d9c3;
    --sidebar-bg: #fdfaf2;
    --text-primary: #221b14;
    --text-secondary: #736a5b;
    --text-muted: #9a8f7c;
    --accent-cyan: #2f7fae;
    --accent-cyan-dim: rgba(47,127,174,0.12);
    --accent-red: #9c2138;
    --accent-orange: #c8962c;
    --accent-green: #3d7a52;
    --accent-purple: #6f5296;
    --warning-bg: #f3e3c1;
    --warning-border: #d6b877;
    --warning-text: #7a5a1c;
    --card-bg: #fffefa;
    --card-border: #e4d9c3;
    --row-border: #ece1cd;
  }
  *{box-sizing:border-box;margin:0;padding:0;}
  body{
    background:var(--bg);
    color:var(--text-primary);
    font-family:-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Helvetica,Arial,sans-serif;
    display:flex;
    min-height:100vh;
  }
  /* Sidebar */
  .sidebar{
    width:250px;
    flex-shrink:0;
    background:var(--sidebar-bg);
    border-right:1px solid var(--panel-border);
    display:flex;
    flex-direction:column;
    padding:24px 16px;
    position:sticky;
    top:0;
    height:100vh;
  }
  .brand{
    display:flex;
    flex-direction:column;
    align-items:flex-start;
    gap:10px;
    padding:4px 8px 24px 8px;
  }
  .brand-icon{
    width:170px;
    height:auto;
    object-fit:contain;
    flex-shrink:0;
    border-radius:4px;
  }
  .brand-text{line-height:1.3;}
  .brand-title{font-weight:700;font-size:13px;letter-spacing:0.3px;}
  .brand-sub{
    font-size:9px;
    font-weight:600;
    letter-spacing:1.2px;
    text-transform:uppercase;
    color:var(--text-secondary);
    line-height:1.45;
  }
  nav{display:flex;flex-direction:column;gap:2px;margin-top:8px;flex:1;}
  .nav-item{
    display:block;
    padding:12px 12px;
    border-radius:8px;
    color:var(--text-secondary);
    font-size:14px;
    cursor:pointer;
    border:1px solid transparent;
    transition:background .15s,color .15s,border-color .15s;
    user-select:none;
  }
  .nav-item:hover{color:var(--text-primary);}
  .nav-item.active{
    color:var(--text-primary);
    font-weight:600;
    background:rgba(156,33,56,0.07);
    border:1px solid var(--accent-red);
  }
  .nav-item.nav-admin{
    margin-top:8px;
    padding:16px 14px;
    font-size:15px;
    font-weight:700;
    text-decoration:none;
  }
  .nav-spacer{height:16px;}
  .sidebar-footer{
    font-size:12px;
    color:var(--text-muted);
    padding:8px;
    line-height:1.6;
  }
  .sidebar-footer .dot{
    display:inline-block;
    width:7px;height:7px;
    border-radius:50%;
    background:var(--accent-green);
    margin-right:6px;
  }

  /* Main */
  main{flex:1;min-width:0;padding:32px 40px;max-width:1920px;}
  .page-header{
    display:flex;
    justify-content:space-between;
    align-items:flex-start;
    flex-wrap:wrap;
    gap:16px;
    margin-bottom:20px;
  }
  .eyebrow{
    color:var(--accent-red);
    font-size:12px;
    font-weight:700;
    letter-spacing:1.5px;
    text-transform:uppercase;
    margin-bottom:8px;
  }
  h1.title{font-size:30px;font-weight:700;margin-bottom:8px;}
  .subtitle{color:var(--text-secondary);font-size:15px;}
  .filters{display:flex;gap:12px;flex-shrink:0;}
  select.filter-select{
    background:var(--panel);
    color:var(--text-primary);
    border:1px solid var(--panel-border);
    border-radius:8px;
    padding:10px 14px;
    font-size:14px;
    min-width:190px;
    cursor:pointer;
    appearance:none;
    background-image:url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='10' height='6'><path d='M0 0l5 6 5-6z' fill='%23736a5b'/></svg>");
    background-repeat:no-repeat;
    background-position:right 14px center;
  }

  .banner{
    background:var(--warning-bg);
    border:1px solid var(--warning-border);
    color:var(--warning-text);
    border-radius:8px;
    padding:14px 18px;
    font-size:14px;
    margin-bottom:28px;
  }

  section.view{display:none;}
  section.view.active{display:block;}

  h2.section-title{font-size:26px;font-weight:700;margin-bottom:6px;}
  p.section-desc{color:var(--text-secondary);font-size:15px;margin-bottom:24px;}

  .grid{display:grid;gap:20px;margin-bottom:20px;}
  .grid-2{grid-template-columns:1fr 1fr;}
  .grid-3{grid-template-columns:1fr 1fr 1fr;}
  .grid-4{grid-template-columns:repeat(4,1fr);}
  .grid-1col{grid-template-columns:1fr;}

  /* Conclusiones y acciones */
  .conclusion-block{
    background:var(--bg);
    border:1px solid var(--card-border);
    border-left:4px solid var(--accent-red);
    border-radius:10px;
    padding:22px 24px;
  }
  .conclusion-block h4{font-size:16px;font-weight:700;margin-bottom:10px;color:var(--text-primary);}
  .conclusion-block p{font-size:13.5px;color:var(--text-secondary);line-height:1.75;}
  .action-item{
    display:flex;
    align-items:stretch;
    background:var(--card-bg);
    border:1px solid var(--card-border);
    border-radius:10px;
    overflow:hidden;
    margin-bottom:14px;
  }
  .action-item:last-child{margin-bottom:0;}
  .action-num{
    flex:0 0 56px;
    display:flex;
    align-items:center;
    justify-content:center;
    font-size:24px;
    font-weight:800;
    color:#fffefa;
  }
  .action-item.c1 .action-num{background:var(--accent-red);}
  .action-item.c2 .action-num{background:var(--accent-cyan);}
  .action-item.c3 .action-num{background:var(--accent-orange);}
  .action-item.c4 .action-num{background:var(--accent-green);}
  .action-item.c5 .action-num{background:var(--accent-purple);}
  .action-content{flex:1;padding:18px 22px;min-width:0;}
  .action-content h4{font-size:15px;font-weight:700;margin-bottom:10px;color:var(--text-primary);}
  .action-field{font-size:12.5px;color:var(--text-secondary);line-height:1.65;margin-bottom:5px;}
  .action-field:last-child{margin-bottom:0;}
  .action-field .field-label{font-weight:700;text-transform:uppercase;letter-spacing:0.4px;color:var(--accent-green);margin-right:4px;}
  @media (max-width:600px){
    .action-item{flex-direction:column;}
    .action-num{flex:0 0 auto;width:100%;padding:8px;}
  }

  .card{
    background:var(--card-bg);
    border:1px solid var(--card-border);
    border-radius:12px;
    padding:24px;
    margin-bottom: 32px;
    min-width:0;
  }
  .card h3{font-size:17px;font-weight:700;margin-bottom:10px;line-height:1.35;overflow-wrap:anywhere;}
  .card .card-desc{color:var(--text-secondary);font-size:13px;margin-bottom:16px;}

  /* stat card */
  .stat-card .stat-label{color:var(--text-secondary);font-size:13px;margin-bottom:10px;}
  .stat-card .stat-value{font-size:32px;font-weight:700;margin-bottom:6px;}
  .stat-card .stat-delta{font-size:13px;}
  .delta-down{color:var(--accent-red);}
  .delta-up{color:var(--accent-green);}
  .delta-neutral{color:var(--text-secondary);}

  /* table (cruce de fuentes) */
  .table-scroll{overflow-x:auto;}
  table{width:100%;border-collapse:collapse;min-width:640px;}
  thead th{
    text-align:left;
    font-size:11px;
    letter-spacing:0.8px;
    color:var(--text-muted);
    font-weight:700;
    padding-bottom:14px;
    border-bottom:1px solid var(--row-border);
  }
  tbody td{
    padding:16px 12px 16px 0;
    font-size:14px;
    border-bottom:1px solid var(--row-border);
    color:var(--text-primary);
  }
  tbody tr:last-child td{border-bottom:none;}
  td.decision{font-weight:700;color:var(--accent-red);}

  .tag-row{display:grid;grid-template-columns:1fr 1fr 1fr;gap:20px;margin-top:40px;margin-bottom:40px;}
  .tag-card{
    background:var(--card-bg);
    border:1px solid var(--card-border);
    border-radius:12px;
    padding:22px;
  }
  .pill{
    display:inline-block;
    font-size:11px;
    font-weight:700;
    letter-spacing:0.5px;
    padding:4px 10px;
    border-radius:20px;
    margin-bottom:12px;
  }
  .pill-red{background:rgba(241,101,101,0.15);color:var(--accent-red);}
  .pill-cyan{background:rgba(34,211,238,0.15);color:var(--accent-cyan);}
  .pill-gray{background:rgba(138,147,166,0.15);color:var(--text-secondary);}
  .tag-card h4{font-size:17px;font-weight:700;margin-bottom:8px;}
  .tag-card p{color:var(--text-secondary);font-size:14px;line-height:1.5;}

  /* tabla de segmentacion de audiencias */
  .seg-table-wrap{overflow-x:auto;margin-top:10px;border-radius:8px;}
  table.seg-table{width:100%;border-collapse:collapse;min-width:920px;}
  table.seg-table thead th{
    background:#1c3f5f;
    color:#fff;
    text-align:left;
    font-size:13px;
    font-weight:700;
    letter-spacing:0.2px;
    padding:14px 16px;
    border:1px solid #1c3f5f;
  }
  table.seg-table tbody td{
    padding:16px;
    font-size:13px;
    color:var(--text-primary);
    line-height:1.6;
    border:1px solid #d3ddea;
    vertical-align:top;
  }
  table.seg-table tbody tr:nth-child(odd) td{background:#ffffff;}
  table.seg-table tbody tr:nth-child(even) td{background:#eaf1fa;}
  table.seg-table td.msg-principal{font-weight:700;color:#1c3f5f;}
  table.seg-table ul{list-style:disc;margin:0;padding-left:16px;}
  table.seg-table ul li{margin-bottom:6px;}
  table.seg-table ul li:last-child{margin-bottom:0;}
  table.seg-table b{font-weight:700;}

  .methodology{
    color:var(--text-muted);
    font-size:13px;
    margin-top:12px;
  }

  /* Agenda list (contexto politico) */
  .agenda-item{
    display:flex;
    gap:14px;
    padding-bottom:20px;
    margin-bottom:20px;
    border-left:2px solid var(--panel-border);
    padding-left:18px;
    position:relative;
  }
  .agenda-item:last-child{margin-bottom:0;padding-bottom:0;}
  .agenda-item::before{
    content:"";
    position:absolute;
    left:-6px;top:4px;
    width:10px;height:10px;
    border-radius:50%;
    background:var(--accent-red);
  }
  .agenda-day{
    color:var(--accent-red);
    font-size:11px;
    font-weight:700;
    letter-spacing:0.5px;
    text-transform:uppercase;
    margin-right:6px;
  }
  .agenda-title{font-weight:700;font-size:15px;}
  .agenda-desc{color:var(--text-secondary);font-size:14px;margin-top:4px;}

  .actor-row{
    display:flex;
    justify-content:space-between;
    align-items:center;
    padding:14px 0;
    border-bottom:1px solid var(--row-border);
    font-size:14px;
  }
  .actor-row:last-of-type{border-bottom:none;}
  .actor-name{font-weight:600;}
  .actor-status{color:var(--text-secondary);}
  .next-point{margin-top:14px;padding-top:14px;}
  .next-point-label{font-weight:700;margin-bottom:6px;}
  .next-point-desc{color:var(--text-secondary);font-size:14px;}

  /* growth list (google trends) */
  .growth-item{
    display:flex;
    justify-content:space-between;
    align-items:center;
    padding:14px 0;
    border-bottom:1px solid var(--row-border);
    font-size:14px;
  }
  .growth-item:last-of-type{border-bottom:none;}
  .growth-value{color:var(--accent-green);font-weight:700;}
  .growth-note{color:var(--text-muted);font-size:12px;margin-top:14px;line-height:1.5;}

  /* legend */
  .legend{display:flex;gap:16px;margin-top:16px;font-size:13px;color:var(--text-secondary);}
  .legend-dot{display:inline-block;width:8px;height:8px;border-radius:50%;margin-right:6px;}

  /* voices list */
  .voice-item{padding:14px 0;border-bottom:1px solid var(--row-border);}
  .voice-item:last-child{border-bottom:none;}
  .voice-title{font-weight:700;font-size:14px;margin-bottom:4px;}
  .voice-desc{color:var(--text-secondary);font-size:13px;}

  /* quality list */
  .quality-item{
    display:flex;justify-content:space-between;align-items:center;
    padding:12px 0;border-bottom:1px solid var(--row-border);font-size:14px;
  }
  .quality-item:last-of-type{border-bottom:none;}
  .quality-note{color:var(--text-secondary);font-size:13px;margin-top:14px;line-height:1.5;}

  /* progress bars (perfilamientos problemas) */
  .bar-row{margin-bottom:18px;}
  .bar-row:last-child{margin-bottom:0;}
  .bar-label-row{display:flex;justify-content:space-between;gap:8px;font-size:14px;margin-bottom:8px;}
  .bar-label-row span:first-child{flex:1;min-width:0;overflow-wrap:anywhere;}
  .bar-label-row span:last-child{flex:0 0 auto;}
  .bar-track{height:8px;background:var(--panel-border);border-radius:4px;overflow:hidden;}
  .bar-fill{height:100%;border-radius:4px;}

  .segment-item{padding:14px 0;border-bottom:1px solid var(--row-border);}
  .segment-item:last-child{border-bottom:none;}
  .segment-item h4{font-size:14px;font-weight:700;margin-bottom:4px;}
  .segment-item p{font-size:13px;color:var(--text-secondary);}

  /* lista de palabras clave */
  .keyword-list{max-height:560px;overflow-y:auto;}
  .keyword-header{
    display:flex;
    justify-content:space-between;
    padding:0 4px 10px 4px;
    font-size:11px;
    font-weight:700;
    letter-spacing:0.6px;
    text-transform:uppercase;
    color:var(--text-muted);
    border-bottom:1px solid var(--row-border);
    margin-bottom:4px;
    position:sticky;
    top:0;
    background:var(--card-bg);
  }
  .keyword-row{
    display:flex;
    justify-content:space-between;
    align-items:center;
    padding:9px 4px;
    font-size:13.5px;
    border-bottom:1px solid var(--row-border);
  }
  .keyword-row:last-child{border-bottom:none;}
  .keyword-row .kw-rank{color:var(--text-muted);font-size:12px;width:24px;flex-shrink:0;}
  .keyword-row .kw-name{color:var(--text-primary);flex:1;}
  .keyword-row .kw-pct{color:var(--text-secondary);font-weight:700;font-variant-numeric:tabular-nums;}

  /* cards de audiencias */
  .audience-card h4{font-size:15px;font-weight:700;margin-bottom:12px;color:var(--text-primary);line-height:1.4;}
  .audience-options{list-style:none;margin:0;padding:0;}
  .audience-options li{font-size:13px;color:var(--text-secondary);padding:7px 0;border-bottom:1px solid var(--row-border);}
  .audience-options li:last-child{border-bottom:none;}
  .audience-options li::before{content:"•";color:var(--accent-red);margin-right:8px;font-weight:700;}

  /* resumen ejecutivo hero */
  .hero-card{
    background:var(--card-bg);
    border:1px solid var(--card-border);
    border-radius:12px;
    padding:28px 28px;
    margin-bottom:30px;
    position:relative;
    overflow:hidden;
  }
  .hero-label{
    display:flex;align-items:center;gap:8px;
    color:var(--accent-orange);
    font-size:13px;font-weight:700;
    margin-bottom:14px;
  }
  .hero-label .dot{width:7px;height:7px;border-radius:50%;background:var(--accent-orange);}
  .hero-card h3{font-size:24px;font-weight:700;line-height:1.35;max-width:100%;margin-bottom:14px;}
  .hero-card p{color:var(--text-secondary);font-size:15px;max-width:100%;line-height:1.5;}

  .signal-row{margin-bottom:16px;}
  .signal-row:last-child{margin-bottom:0;}
  .signal-label-row{display:flex;justify-content:space-between;font-size:14px;margin-bottom:8px;}

  .thirty-item{padding:14px 0;border-bottom:1px solid var(--row-border);}
  .thirty-item:last-child{border-bottom:none;}
  .thirty-item h4{font-size:15px;font-weight:700;margin:8px 0 4px 0;}
  .thirty-item p{font-size:13px;color:var(--text-secondary);}
  .pill-orange{background:rgba(245,166,35,0.15);color:var(--accent-orange);}
  .pill-green{background:rgba(52,211,153,0.15);color:var(--accent-green);}
  .pill-cyan2{background:rgba(34,211,238,0.15);color:var(--accent-cyan);}

  .subsection-title{font-size:22px;font-weight:700;margin:28px 0 16px;line-height:1.3;}
  .canton-block{margin:12px 0 40px;}
  .canton-block .subsection-title{margin-top:4px;margin-bottom:18px;}
  .campaign-fold{
    border:1px solid var(--card-border);
    border-radius:14px;
    background:var(--card-bg);
    margin:0 0 18px;
    overflow:hidden;
  }
  .campaign-fold summary{cursor:pointer;list-style:none;}
  .campaign-fold summary::-webkit-details-marker{display:none;}
  .campaign-fold summary::marker{content:none;}
  .fold-head{
    display:flex;
    align-items:center;
    gap:16px;
    padding:20px 22px;
    min-height:68px;
  }
  .campaign-fold[open] .fold-head{
    border-bottom:1px solid var(--row-border);
    background:var(--sidebar-bg);
  }
  .fold-mark{
    width:11px;
    height:11px;
    border-right:2px solid var(--accent-red);
    border-bottom:2px solid var(--accent-red);
    transform:rotate(-45deg);
    flex:0 0 auto;
    margin-top:-3px;
  }
  .campaign-fold[open] .fold-mark{transform:rotate(45deg);margin-top:4px;}
  .fold-title{flex:1;min-width:0;font-size:18px;font-weight:700;line-height:1.35;overflow-wrap:anywhere;}
  .fold-meta{
    flex:0 0 auto;
    font-size:14px;
    font-weight:600;
    color:var(--accent-cyan);
    background:var(--accent-cyan-dim);
    border-radius:999px;
    padding:7px 14px;
    white-space:nowrap;
  }
  .fold-body{padding:20px 20px 4px;}
  .campaign-fold .card{margin-bottom:0;}
  .campaign-fold .grid{margin-bottom:16px;}
  .timeline-chart{width:100%;height:auto;display:block;}
  @media (max-width:1100px){
    .grid-2,.grid-3,.grid-4,.tag-row{grid-template-columns:1fr;}
  }
  @media (max-width:800px){
    body{flex-direction:column;}
    .sidebar{width:100%;height:auto;position:relative;padding:12px;}
    .brand{flex-direction:row;align-items:center;padding:0 4px 10px;gap:12px;}
    .brand-icon{width:120px;}
    nav{flex-direction:row;flex-wrap:wrap;margin-top:0;}
    .nav-item{padding:8px 10px;}
    main{padding:16px;}
    .page-header{flex-direction:column;}
    h1.title{font-size:24px;}
    .filters{flex-wrap:wrap;width:100%;}
    select.filter-select,input.filter-select{min-width:0;width:100%;flex:1 1 100%;}
    .stat-card .stat-value{font-size:26px;}
    .fold-head{flex-wrap:wrap;padding:16px 16px;gap:12px;}
    .fold-title{font-size:16px;flex:1 1 calc(100% - 36px);}
    .fold-meta{margin-left:27px;}
  }

  /* Comparativa entre semanas (popup) */
  .comparativa-overlay{
    display:none;
    position:fixed;
    inset:0;
    background:rgba(34,27,20,0.55);
    z-index:1000;
    align-items:center;
    justify-content:center;
    padding:24px;
  }
  .comparativa-overlay.active{display:flex;}
  .comparativa-box{
    background:var(--panel);
    border:1px solid var(--panel-border);
    border-radius:14px;
    max-width:860px;
    width:100%;
    max-height:88vh;
    display:flex;
    flex-direction:column;
    overflow:hidden;
    box-shadow:0 20px 60px rgba(0,0,0,0.25);
  }
  .comparativa-header{
    display:flex;
    align-items:center;
    justify-content:space-between;
    gap:16px;
    padding:20px 24px;
    border-bottom:1px solid var(--panel-border);
    flex-shrink:0;
  }
  .comparativa-header h2{font-size:18px;font-weight:700;line-height:1.35;}
  .comparativa-close{
    background:none;
    border:none;
    font-size:26px;
    line-height:1;
    cursor:pointer;
    color:var(--text-secondary);
    padding:0 4px;
    flex-shrink:0;
  }
  .comparativa-close:hover{color:var(--text-primary);}
  .comparativa-body{padding:24px;overflow-y:auto;}
  .comparativa-section{margin-bottom:22px;}
  .comparativa-section:last-child{margin-bottom:0;}
  .comparativa-section h3{font-size:14px;font-weight:700;margin-bottom:8px;color:var(--accent-cyan);text-transform:uppercase;letter-spacing:0.3px;}
  .comparativa-section p{font-size:14px;line-height:1.65;color:var(--text-secondary);}

  /* Plan de comunicación (semana 3) — tipografía y paleta del documento original */
  .pc-plan{
    --pc-wine:#78192f; --pc-cream:#f7f3eb; --pc-ink:#242323; --pc-border:#ddd4ca;
    font-family:Georgia,'Times New Roman',serif;
    color:var(--pc-ink);
    background:var(--pc-cream);
    border:1px solid var(--pc-border);
    border-radius:14px;
    padding:28px 30px;
    margin-top:30px;
  }
  .pc-eyebrow{font:11px Arial,sans-serif;letter-spacing:4px;color:var(--pc-wine);text-transform:uppercase;margin:0 0 10px;}
  .pc-title{font-size:30px;color:var(--pc-wine);letter-spacing:-1.2px;margin:0 0 4px;font-family:Georgia,'Times New Roman',serif;}
  .pc-subtitle{font-size:21px;margin:0 0 6px;font-weight:normal;font-family:Georgia,'Times New Roman',serif;}
  .pc-period{font-size:14px;color:var(--pc-wine);margin:0 0 22px;font-family:Arial,sans-serif;}
  .pc-cards{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px;margin-bottom:22px;}
  .pc-card{background:#fffefa;border:1px solid var(--pc-border);border-radius:12px;padding:18px 20px;}
  .pc-inspired{font:10px Arial,sans-serif;letter-spacing:2.2px;color:var(--pc-wine);margin:0 0 5px;text-transform:uppercase;}
  .pc-name{font-size:19px;font-weight:bold;margin:0 0 10px;font-family:Georgia,'Times New Roman',serif;letter-spacing:-0.5px;}
  .pc-block{border-top:1px solid var(--pc-border);padding:10px 0;}
  .pc-block:first-of-type{border-top:none;padding-top:0;}
  .pc-label{font:bold 10px Arial,sans-serif;color:var(--pc-wine);letter-spacing:2px;margin:0 0 6px;text-transform:uppercase;}
  .pc-block p{font-size:13.5px;line-height:1.5;margin:0;font-family:Arial,sans-serif;}
  .pc-message{font-size:21px;color:var(--pc-wine);font-weight:bold;line-height:1.22;font-family:Georgia,'Times New Roman',serif;letter-spacing:-0.5px;}
  .pc-agreement{background:linear-gradient(110deg,#79243b,#74172b);color:#fff;text-align:center;padding:22px;border-radius:12px;margin-bottom:24px;}
  .pc-agreement .pc-label{color:#fff6e9;}
  .pc-agreement h4{font-size:25px;line-height:1.28;margin:0 0 14px;font-family:Georgia,'Times New Roman',serif;font-weight:normal;}
  .pc-pillars{display:flex;justify-content:center;flex-wrap:wrap;gap:12px;}
  .pc-pillars span{border:1px solid #fff6e9;color:#fffaf1;border-radius:30px;padding:8px 18px;font:bold 10px Arial,sans-serif;letter-spacing:2.2px;}
  .pc-plan h3{color:var(--pc-wine);font-size:21px;margin:0 0 8px;font-family:Georgia,'Times New Roman',serif;letter-spacing:-0.5px;}
  .pc-intro{font:14px/1.55 Arial,sans-serif;margin:0 0 16px;}
  .pc-tablewrap{overflow-x:auto;border:1px solid var(--pc-border);border-radius:12px;margin-bottom:22px;}
  .pc-table{width:100%;border-collapse:collapse;min-width:820px;font:13px/1.5 Arial,sans-serif;}
  .pc-table th{background:var(--pc-wine);color:#fff;text-align:left;padding:13px 14px;vertical-align:top;}
  .pc-table td{padding:14px;border-bottom:1px solid var(--pc-border);vertical-align:top;}
  .pc-table tbody tr:nth-child(even){background:#efe8df;}
  .pc-table td strong{color:var(--pc-wine);}
  .pc-table td p{margin:0 0 8px;}
  .pc-table td p:last-child{margin-bottom:0;}
  .pc-ops{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-bottom:22px;}
  .pc-op{padding:16px 18px;background:#fffefa;border:1px solid var(--pc-border);border-radius:12px;font:13.5px/1.5 Arial,sans-serif;}
  .pc-op h4{color:var(--pc-wine);margin:0 0 6px;font:bold 18px Georgia,'Times New Roman',serif;letter-spacing:-0.3px;}
  .pc-op p{margin:0 0 6px;}
  .pc-op p:last-child{margin-bottom:0;}
  .pc-small{font:12px/1.55 Arial,sans-serif;color:#69635e;margin:0;}
  @media(max-width:900px){.pc-cards{grid-template-columns:1fr;}.pc-ops{grid-template-columns:1fr;}}

  /* Mesa estratégica (semana 4) — estilos del documento original */
  .me-plan{
    --me-burg:#761d33; --me-burg2:#961c41; --me-cream:#f6f1e8; --me-paper:#fffdfa;
    --me-text:#29242a; --me-muted:#6c6063; --me-line:#dfd2c2; --me-gold:#ba8a38;
    --me-green:#358361; --me-blue:#3285ad;
    font:13px/1.48 Arial,Helvetica,sans-serif;
    color:var(--me-text);
    background:var(--me-cream);
    border:1px solid var(--me-line);
    border-radius:10px;
    padding:25px 24px 32px;
    margin-top:30px;
  }
  .me-plan h1,.me-plan h2,.me-plan h3{font-family:Georgia,serif;}
  .me-brand{color:var(--me-burg);font-size:10px;font-weight:800;letter-spacing:2.1px;}
  .me-plan h1{margin:7px 0 4px;font-size:32px;line-height:1.12;color:var(--me-burg);}
  .me-plan h2{font-size:19px;color:var(--me-burg);margin:24px 0 8px;}
  .me-plan h3{font-size:18px;margin:5px 0 10px;color:var(--me-burg);line-height:1.15;}
  .me-intro{margin:0 0 17px;color:var(--me-muted);}
  .me-cards{display:grid;grid-template-columns:repeat(3,1fr);gap:11px;}
  .me-card{background:var(--me-paper);border:1px solid var(--me-line);border-radius:8px;padding:17px;}
  .me-eyebrow{font-size:10px;letter-spacing:1.3px;font-weight:800;color:var(--me-gold);}
  .me-card p{margin:4px 0 0;}
  .me-field{margin-top:13px;border-top:1px solid var(--me-line);padding-top:9px;}
  .me-field b{color:var(--me-burg);font-size:11px;display:block;letter-spacing:.5px;}
  .me-field p{margin:4px 0 0;}
  .me-creative{background:var(--me-burg);padding:19px;text-align:center;color:white;border-radius:7px;margin:16px 0;}
  .me-creative .me-micro{font-size:10px;letter-spacing:2px;font-weight:700;}
  .me-creative strong{font:700 26px Georgia;display:block;margin:6px;}
  .me-creative span{font-size:12px;}
  .me-chips{display:flex;flex-wrap:wrap;gap:7px;justify-content:center;margin-top:10px;}
  .me-chip{border:1px solid #d89aab;padding:3px 10px;border-radius:20px;}
  .me-plan table{border-collapse:collapse;width:100%;font-size:12px;background:var(--me-paper);}
  .me-plan th{background:var(--me-burg);color:white;text-align:left;padding:10px;}
  .me-plan td{padding:10px;border:1px solid var(--me-line);vertical-align:top;}
  .me-plan tbody tr:nth-child(even){background:#f1eae1;}
  .me-steps{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;}
  .me-step{padding:15px;background:var(--me-paper);border:1px solid var(--me-line);border-radius:8px;}
  .me-step b{color:var(--me-burg);}
  .me-step p{margin:7px 0 0;}
  .me-footer{border-top:1px solid var(--me-line);padding-top:13px;margin-top:22px;font-size:11px;color:var(--me-muted);}
  @media(max-width:780px){.me-cards,.me-steps{grid-template-columns:1fr 1fr;}}
  @media(max-width:520px){.me-cards,.me-steps{grid-template-columns:1fr;}.me-plan table{font-size:10px;}.me-plan th,.me-plan td{padding:6px;}}